Into the blue! Kylie Jenner shows off her bright new locks in VERY low-cut jumpsuit as she promotes her hair extensions range

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Into the blue! Kylie Jenner shows off her bright new locks in VERY low-cut jumpsuit as she promotes her hair extensions range

She loves to experiment with different looks so it's no shocker that Kylie Jenner has coloured her locks once again.

The 17-year-old showed off her newly bright blue tresses at the launch of the Bellami Beauty Bar in West Hollywood on Thursday.

While Kylie has had turquoise strands before, this time she opted for an icy shade, and looked very pleased with her latest 'do as she posed on the red carpet.

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Like a mermaid: Kylie Jenner showed off new blue hair at Bellami Beauty Bar in West Hollywood on Thursday

The Keeping Up With The Kardashians star wasn't just turning heads with her hair colour, however.

Kylie - who has denied rumours of breast implants - was in a daring mood, and wore an extremely low-cut white jumpsuit, which plunged almost all the way to her belly button.

The jumpsuit had a '70s feel to it, with flared trousers that covered her metallic gold heels.

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Daring: The 17-year-old wore a white jumpsuit which almost plunged all the way to her belly button

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An unusual shade: Kylie has had blue hair before, but her latest shade is a lot more pale

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She's got competition! Eva Marie of Total Divas rocked VERY fiery locks during the event

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Preened: The youngest Jenner girl shared a selfie with two very glamorous attendees

Retro: Kylie's jumpsuit featured 70s style flares which covered her gold heels

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Bling: The teen star accessorised with a gold clutch and a variety of gold and silver trinkets

Kylie Jenner talks style, confidence and blue hair at Cannes

The entrepreneur posed with a box of some of her hair pieces which come in a variety of different shades including some ombre effects with teal coloured ends.

Each box of the 20 inch clip-in extensions retails at $249.

Allegations that the reality star has had breast implants surfaced last month when she was seen showing a lot of cleavage, but she denied the rumours.

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Fans: Quite a crowd had gathered to see the Keeping Up With The Kardashian star make her entrance into the store

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Guest of honour: The reality star was seen driving up to the event in her car

In a Snapchat video, Kylie said: ''To whoever thinks I had breast implants, there’s a whole lot of tape in here holding these up.'

It's not the first time the teenager has come out in denying she has had any body augmentation.

Last month she finally came clean and admitted to having lip fillers, having denied the same for more than a year.

It was during an episode of Keeping Up With The Kardashians that she finally made the admission.

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Natural hue: Kylie's tresses were dark brown just a day ago

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Standing out: At this year's Coachella Music Festival Kylie rocked aquamarine tresses but quickly reverted back to brunette afterwards

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Blue belle: The reality star displayed teal tinted tips in June last year at a book signing

Kylie Jenner sporting a much different hairdo in November '14

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